Empowering Healthcare Innovation
Mercogliano Advisors helps tech startups navigate the complex healthcare industry.
With over 20 years of industry experience, we provide expert advice on healthcare operations, managed care, government programs like Medicaid and Medicare, and support startups as a trusted advisor in this highly regulated industry.
Some of our happy customers




Why we stand out
Navigating Healthcare
Mercogliano Advisors offers unparalleled expertise navigating the complex healthcare system. We guide startups through the intricate regulatory landscape, including federal and state compliance.
Strategic Connections
Leveraging a vast network of industry leaders, payers, providers, and government stakeholders, we unlock valuable partnerships and opportunities to drive business growth effectively.
Industry
Trends
From advancements in AI and digital health to the latest breakthroughs in healthcare interoperability and data-driven decision-making, we help startups align their innovations with the evolving demands of the healthcare sector.

Advisory Services
Mercogliano Advisors provides services in healthcare with a focus on government programs like Medicaid and Medicare:
- Regulatory Compliance and Strategy: Ensuring alignment with CMS requirements and state-specific regulations.
- Program Implementation: Supporting startups design and implement Medicaid and Medicare initiatives.
- Growth and Expansion: Helping founders navigate procurement processes like Medicaid RFPs and federal contracts, to pursue opportunities in government healthcare.
Consulting Services
Mercogliano Advisors offers a wide range of Consulting Services in areas like:
- Business Development, Including Medicaid RFPs & Federal Procurement
- Healthcare Operations
- AI Integration & Adoption Programs in Healthcare
- Healthcare Data Interoperability

Our Company
At Mercogliano Advisors, we are dedicated to empowering healthcare technology startups to effectively navigate the managed care landscape. With over 20 years of experience in technology consulting and healthcare, we offer deep expertise in Medicaid, Medicare, and healthcare operations. Our mission is to become a trusted industry advisor to the founders who are creating innovative solutions in healthcare.


Martha Mercogliano
Founder and CEO
Innovation in healthcare is tough. With its maze of regulations, markets, and stakeholders, deploying and scaling technology successfully can feel impossible even for the most groundbreaking technology. But with the right strategy—and the right industry insider—you can navigate these complexities, avoid costly missteps, and scale with confidence.
I help founders and investors deploy innovation in this highly regulated industry.
With 20+ years in healthcare technology, I guide startups through Medicaid, Medicare, and healthcare operations. Having scaled digital solutions across multiple markets and lines of business at Elevance Health, I help innovators understand the moving parts of the healthcare ecosystem and seize the right opportunities.
My expertise helps founders:
- Navigate healthcare operations
- Accelerate adoption through strategic partnerships
- Build relationships with payers, providers, and government agencies
What sets me apart:
- 20+ years as a healthcare industry insider with leadership experience at one of the country’s largest healthcare companies
- Extensive network across healthcare ecosystem
- Expertise in integration and adoption of technology in complex healthcare environments
Ready to accelerate your healthcare innovation? Let's connect and make it happen.
Testimonials
See what people are saying
“Before we partnered with Mercogliano Advisors has been a game-changer for our startup. Their in-depth knowledge of Medicaid and Medicare helped us tailor our solutions to meet market demands effectively. Their expertise and guidance have been invaluable in accelerating our growth.”